您当前位置:HomeOur story

It all started in 1324

Strong Aroma Baijiu --- created by Luzhou Laojiao in 1324

Our terroir

The digital code on this land

Land
Land
Located at north latitude 28°, Luzhou is the best place for brewing high-quality Baijiu
Cellars
Cellars
The precious 1573 National Cellars, which have been producing Baijiu without interruption since 1573 AD, are the most ancient, most well preserved and most long used ones up till now in China
Technique
Technique
The traditional Baijiu-brewing techniques of Luzhou Laojiao passed on since 1324 AD for 23 generations
Qu
Qu
The raw material used for saccharification and fermentation, during which, the microorganism will produce metabolites and it is the one that endows Baijiu with the unique aromas
Water
Water
There are 76 rivers and streams distributed over Luzhou. They provide pure, sweet and clean water that is perfect for baijiu-brewing
Grains
Grains
Luzhou Laojiao has always been using the organic red glutinous sorghum grown only in the south Sichuan, so that the Baijiu will become more pure
Cave
Cave
Luzhou Laojiao has its three natural caves that are ideal for storage of Baijiu , namely Chunyang Cave, Zuiweng Cave and Longquan Cave

The Story of Luzhou Laojiao

Four Oldest Famous Baijiu in China

In 1952, China Monopoly Corporation held the first 'National Baijiu Judging Conference' in Beijing. Based on the criteria of “quality, popularity, history and brewing technique”, all famous liquors from the whole country were being judged. Eight liquors were selected as the famous liquor in China, four of them were baijiu, including Luzhou Laojiao.

Double National Treasure

In 2006, the traditional brewing technique of Luzhou Laojiao was selected in the list of National Intangible Cultural Heritage. The 1573 National Cellar Clusters was selected as the National Key Cultural Relic Protection Unit. Therefore, Luzhou Laojiao is the first enterprise to be honored of double national treasure in baijiu industry.

The One And Only

Awarded as famous baijiu in all National Baijiu Judging Conferences, in which Luzhou Laojiao was the only Strong Aroma Baijiu. The contribution of Luzhou Laojiao to Chinese Baijiu industry led to the result of strong aroma Baijiu accounting 75% market share in China nowadays.

First Baijiu Enterprise in Sichuan to Be Listed

On May 9, 1994, Luzhou Laojiao Co.,Ltd's 'Luzhou Laojiao' stock (000568) was listed in Shenzhen Stock Exchange, becoming the first joint-stock baijiu enterprise in Sichuan and also the first baijiu enterprise to be listed in Shenzhen Stock Exchange. It was a solid step towards asset securitization.

Contact us

Tel:+852 2757 1573
Fax:+852 2448 1573
Email:schk@lzlj.com
Add:Room 4818, 48th Floor, COSCO Building, 183 Queen's Road Central, Sheung Wan, Hong Kong
姓名:
邮箱:
国际区号
手机:
内容: