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Global event - Guojiao 1573 at Sihanoukville
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2020-09-22

醉美全球|透过一缕浓香,在柬埔寨品味中国文化


Speaking of Cambodia, World Heritage Site Angkor Wat will be the first thing comes to mind, the situation of which is quite similar to baijiu in China.



醉美全球|透过一缕浓香,在柬埔寨品味中国文化

Guojiao 1573 product introduction in Sihanoukville, Cambodia



On August 30, 2019, Guojiao 1573 product introduction was held at Prince Times Hotel in Sihanoukville, Cambodia. Chairman and representatives of Sichuan Chamber of Commerce, Liaoning General Chamber of Commerce, Jiangsu General Chamber of Commerce and representatives of Chinese enterprises attended the event.


醉美全球|透过一缕浓香,在柬埔寨品味中国文化


Vice General Manager of Luzhou Laojiao International Development (HK) Co., Ltd Mr Brady Zhao delivered a speech at the event, expressing his sincere welcome and thanks to the guests and his sincere respect to the Chinese workers in Cambodia. Chinese baijiu has a long history. With the upcoming Mid-autumn Festival, Guojiao 1573 came to Cambodia with sincerity, expressing best wishes to all the guests.



醉美全球|透过一缕浓香,在柬埔寨品味中国文化

Vice General Manager of Luzhou Laojiao International Development (HK) Co., Ltd Mr. Brady Zhao


醉美全球|透过一缕浓香,在柬埔寨品味中国文化


As an important partner in the development of Guojiao 1573 in Cambodia, the CEO of LIXIIN Group Mr Xu Mingzhao delivered a speech, expressing willingness of promoting and developing Chinese culture and the craft of Chinese baijiu in Cambodia with Guojiao 1573. 



 

醉美全球|透过一缕浓香,在柬埔寨品味中国文化


Guojiao 1573 was served chilled. The chilled baijiu at around 12°C brings a refreshing joy to the summer time. Guests were impressed by this new way of baijiu tasting.


醉美全球|透过一缕浓香,在柬埔寨品味中国文化


Except for chilling, Guojiao 1573 baijiu cocktails “Panda 1573” was also served. With the crisp and refreshing mouth feel and cute panda garnish, all the guests are impressed and some of them even joked “you not only bring the baijiu, but also the national treasure ”.



醉美全球|透过一缕浓香,在柬埔寨品味中国文化

Panda 1573

醉美全球|透过一缕浓香,在柬埔寨品味中国文化



Besides Panda 1573, The other 2 cocktails “The Love of Mid-autumn” and “AO Blue” were highly appreciated by the guests. “The Love of Mid-autumn” is a cocktail mixing coffee, black tea and Guojiao 1573, while “AO Blue” is the one mixing Curacao Bleu and Lychee syrup, bringing out the complex fruitiness of Guojiao 1573.



醉美全球|透过一缕浓香,在柬埔寨品味中国文化


醉美全球|透过一缕浓香,在柬埔寨品味中国文化


There are more than a million Chinese in Cambodia, the taste of China is the one thing linger in their minds. Bringing Guojiao 1573 to Cambodia is undoubtedly a great comfort to their homesickness.


醉美全球|透过一缕浓香,在柬埔寨品味中国文化


Now Guojiao 1573 has become the only baijiu for business reception in Prince Times Hotel and Huang Shan International Hotel.

 

During the product introduction, National baijiu expert and senior baijiu professional of Luzhou Laojiao Ms. Song Yi shared the unique characteristics of baijiu and in-depth baijiu culture with the guests. 



醉美全球|透过一缕浓香,在柬埔寨品味中国文化

National baijiu expert and senior baijiu professional of Luzhou Laojiao Ms. Song Yi 


醉美全球|透过一缕浓香,在柬埔寨品味中国文化


While the chef of Prince Times Hotel Mr. Deng shared his “secret” on cooking. He blended the flavors of Chinese and Cambodian cuisines harmoniously and used Guojiao 1573 for two dishes of the night, “Chicken with Guojiao 1573” and “Silver Cod with Truffle”. Bringing out the best essences of Guojiao 1573 and the ingredients.



醉美全球|透过一缕浓香,在柬埔寨品味中国文化

 The chef of Prince Times Hotel Mr. Deng


醉美全球|透过一缕浓香,在柬埔寨品味中国文化

醉美全球|透过一缕浓香,在柬埔寨品味中国文化

Southeast Asia representative of Luzhou Laojiao International Development (HK) Co., Ltd Mr Du Xiaoqing


In 2018, Luzhou Laojiao became the official partner of the Australian Open, and Guojiao 1573 became the only designated baijiu for the Australian Open. This is Australian Open’s first ever partnership with a Chinese baijiu brand, and Luzhou Laojiao is the Australian Open’s highest ranking Chinese partner ever. Underneath the century old brand of Luzhou Laojiao, there is a young, fashionable and unstoppable heart beating, and its arms are always open to the world.

 

During the event, Southeast Asia representative of Luzhou Laojiao International Development (HK) Co., Ltd Mr Du Xiaoqing sent out invitations of Australian Open to the guests. Inviting everybody to spend Spring Festival in Australia and watch the grand slam tournament.

 

Guojiao 1573, the origin of Strong Aroma Baijiu, representing the highest quality of Chinese baijiu, spreading its aromas to more than 50 countries and regions such as the US, Canada, Australia, South Korea and Cambodia. Inviting the world to discover the taste of China.