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Global event - Guojiao 1573 at São Paulo
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2020-09-22

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

'Chinese Sichuan Cuisine: A World-class Taste'



São Paulo is the biggest city in Brazil where different cultures from all over the world meet. On June 22nd,  'Chinese Sichuan Cuisine: A World-class Taste' was held in São Paulo, Brazil with Guojiao 1573 being the only baijiu for the event. Bringing authentic Sichuan baijiu to south America.

 

Wherever you see Chinese, wherever you may enjoy Luzhou Laojiao.

 

More than a hundred guests attended the event including Consul General of the Chinese Consulate General in Sao Paulo Ms. Chen Peijie, Director of the Overseas Chinese District Office Mr Li Pengyu, Overseas Chinese affairs consul Mr Zhang Yucheng, Vice President of Sichuan Overseas Exchange Association Mr Zhong Jialin, overseas Chinese leaders, representatives of Chinese-funded enterprises and friends. 



醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁


Ms. Chen Peijie, Consul General of the People's Republic of China in São Paulo, expressed her praise for Sichuan cuisine and baijiu, and looked forward to the flourishing of Sichuan cultural exchanges in the future.


Mr. Zhong Jialin, vice president of Sichuan Overseas Exchange Association, sent his best wishes to the 'fellow countrymen' living in Brazil, and also looked forward to comforting homesickness with delicious food.



醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

Ms. Xulu, GM of Luzhou Laojiao International Development (HK) Co., Ltd communicated with representatives of overseas Chinese leaders and Chinese enterprises



醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

Sichuan Cuisine


São Paulo is the most diverse city in Brazil, where all colors and cultures coexist and mingle. As the representative of Strong Aroma Baijiu, Luzhou Laojiao brought whole series of products to the event 'Chinese Sichuan Cuisine: A World-class Taste' in São Paulo, such as Tequ, Touqu, Antique Edition and Centruy Blend.

 

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁


醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

Luzhou Laojiao series


醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

Ms. Chen Peijie, Consul General of the People's Republic of China in São Paulo tasting Guojiao 1573


At present, Luzhou Laojiao is the only legally imported Chinese Baijiu brand in Brazil, and has presented a full range of products in Brazil.



醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

face-changing of Sichuan opera


醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

A famous Chinese folk song 'jasmine'




Chinese Baijiu Cocktail


醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

Guojiao 1573 x mixologists



The unique and complex fruitiness of Guojiao 1573 can mix perfectly with different liquor, juice, and fruit.


 

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

Panda1573


Speaking of China, panda is one of the most famous symbols come to mind, just as Luzhou Laojiao in Baijiu. What will happen if we mix these Chinese symbols in a cocktail? It's a delicious cocktail with intriguing appearance and oriental charm. The crisp and refreshing Panda 1573 left a unique and long-lasting impression to all the guests at the event.


 

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

'Summer Time'


Except for Panda 1573, the other cocktail Summer Time was also impressive. Mixing Guojiao 1573 with lychee syrup and cranberry to stimulate refreshing and complex fruitiness.


 

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁


Like wine, temperature is crucial to baijiu tasitng. Baijiu can reach optimal sense of aroma and mouth feel at around 12℃. Chill the baijiu and Experience unique and refreshing taste.

 

醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁



These creative cocktails have brightened up the dinner at 'Chinese Sichuan Cuisine: A World-class Taste'. All the guests are impressed and experienced unique charm of Sichuan Baijiu.


Guojiao 1573 is creating new ways for baijiu internationalization.Guojiao 1573 has always been an innovative brand, creating younger, more fashionable and international way to taste baijiu, such as developing different baijiu cocktails. A very good example of a traditional enterprise with international and innovation mindset.



醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁

Guojiao 1573


In 2018, Guojiao 1573 became the only Chinese baijiu brand to enter the official reception box of the World Cup in Russia, during which Panda 1573 was very popular among the guests. It's a big step for global promotion of baijiu cocktail.



醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁


In recent years, with the development of China's economy and the spread of Chinese culture, Luzhou Laojiao, as one of the leaders in Chinese baijiu industry, has been actively engaged in the development of international market. Now our products have been sold in nearly 50 countries and regions in the world, and we are committed to promoting Chinese baijiu to all over the world, and broadening the blueprint of communication and interaction between Luzhou Laojiao and the whole world.



醉美全球|国窖1573远渡圣保罗,正宗川酒以慰乡愁


Guojiao 1573 is no doubt a treat to your taste buds, but also displays the diversification of Chinese baijiu. Taking baijiu as a medium to comfort homesickness and promote Chinese culture.